
Coming soon · Birkenhead town centre
Sell Gold in Birkenhead — Professional Gold & Diamond Buyers Coming Soon
Birkenhead Gold is opening soon in Birkenhead town centre, offering professional valuations and same-day payment for gold, diamonds, jewellery, watches, bullion, coins and scrap precious metals.
Our story
A new home for gold, diamonds and watches in Birkenhead.
Birkenhead Gold is preparing its new Birkenhead town centre location to give people across Wirral and Merseyside a professional, local alternative for selling gold, diamonds, jewellery and watches safely and transparently.
We believe selling precious items should feel calm, considered and fair. No pressure, no jargon — just a market-led offer explained clearly, in person, by people you can talk to face to face.

What we buy
A complete service for precious items.
From a single broken chain to an inherited collection, every item is weighed, tested and valued in front of you with no obligation to sell.
Sell Gold
9ct, 14ct, 18ct, 22ct & 24ct gold valued by weight and live market price.
Learn moreSell Jewellery
Rings, chains, bracelets, earrings — modern, vintage and inherited pieces.
Learn moreSell Diamonds
Loose diamonds and diamond jewellery assessed on the 4Cs.
Learn moreSell Watches
Rolex, Omega, Cartier, TAG Heuer and more — working or not.
Learn moreScrap Gold
Broken, tangled or unwanted gold valued transparently.
Learn moreGold Coins
Sovereigns, Krugerrands, Britannias and other collectible coins.
Learn moreBullion
Gold and silver bullion bars valued at competitive market rates.
Learn moreLuxury Items
Designer jewellery and high-end timepieces of recognised brands.
Learn more
Why Birkenhead Gold
A trusted local service, built for the long term.
- Local trusted service. Independent, friendly and based right here in Birkenhead town centre.
- Professional valuation process. Calibrated scales, acid and electronic testing, with every step explained.
- Transparent pricing. Live market spot prices, clearly broken down so you know exactly what you're being offered.
- No pressure selling. Take your offer away. Sleep on it. Come back tomorrow — or don't. There's no obligation.
- Physical high street presence. A real shop on a real high street, not a faceless online buyer.
- Easy process. From walk-in to same-day payment, the whole experience is designed to be calm and considered.
Local to you
Proudly serving Birkenhead, Wirral & Merseyside.
Birkenhead is a town with a deep history — from the historic shipyards of Cammell Laird to the green expanse of Birkenhead Park and the vibrant pulse of Hamilton Square. As a new business preparing to open in Birkenhead town centre, our aim is to add to that fabric with a professional, transparent jewellery buying service the town can rely on.
We're built for the people of Birkenhead and the wider Wirral peninsula — including Wallasey, Bebington, Heswall, Bromborough, Prenton and Tranmere — as well as visitors from across Merseyside. Whether you're looking to sell gold, request a diamond valuation or have an inherited watch assessed, we want the experience to feel local, personal and entirely on your terms.
Once open, our Birkenhead town centre store will offer free in-person valuations, same-day payment and clear, market-led pricing for gold of every carat, fine jewellery, diamond rings, luxury watches, bullion, gold coins and scrap precious metals. Until then, you can get in touch any time for an indicative valuation by email.
FAQs
Frequently Asked Questions
Everything you need to know before visiting Birkenhead Gold once we open in Birkenhead town centre.
Ready when you are
Request a no-obligation valuation
Send us a few details about your gold, jewellery, diamonds or watch and our team will respond with a transparent, market-led indication ahead of our Birkenhead town centre opening.